Andreza Godoy
Verified Expert in Product Management
Product Manager
Andreza is a results-oriented professional with 25 years of experience in the information technology industry. In the last 15+ years, she has been working on product management, driving results throughout the entire product lifecycle, including strategy, requirements, delivery, and continuous improvement of the products. Andreza maintains a problem-solving, hands-on attitude while balancing three essential qualities of a leader—vision, execution, and measurement.
Project Highlights
Expertise
Work Experience
Principal Product Manager
Gympass
- Improved the experience of the SMB companies' sign-up and onboarding at Gympass.
- Collaborated closely with engineering, design, analytics, sales, and marketing teams to construct solutions to maximize the SMB's sign-ups and activations.
- Launched the SMB companies' sign-up experience for seven countries.
- Worked closely with data engineers and data analysts on defining the main data concepts and components of the first data platform of Gympass.
Director of Product Management
Gympass
- Launched a marketplace exclusively for Gympass fitness partners from scratch and started to operate it.
- Worked in collaboration with other business areas, such as sales and marketing, in order to ensure that all the product aspects were in place.
- Ensured that the third-party marketplace platform, Vtex, was customized and ready to be launched in three months.
- Managed the product designer and tech lead activities and also coordinated the demands for the third party hired to be the marketplace platform.
Global Senior Product Manager
Gympass
- Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.
- Increased the quality of the booking service integration, reducing the number of customer complaints.
- Set the long-term vision and strategy for the product.
- Ensured the achievement of growth objectives, including revenue and profit.
- Developed a strong and effective relationship with the main stakeholders.
Senior Product Manager
Geofusion
- Created a product vision and strategy for a new product based on data intelligence and location analytics to address the growing needs of the fast-moving consumer goods (FMCG) industry.
- Led the product discovery processes and development of the MVP to test the market fit for a product.
- Collaborated closely with data scientists to build models that use location data to target advertising and promotions to reach consumers with appropriate messaging in particular localities.
- Developed a partnership with a new data source to enrich the market analysis of customers and led the development of integration with a new dataset.
- Led the definition of quarterly OKRs and defined and tracked the product's KPIs to drive decisions.
Senior Product Manager
Locaweb
- Increased the NPS of the web hosting platform—a product with a major impact on the company's revenue—by 28 percentage points.
- Launched a new SSL certificate product, led the development of the team's initiatives, and worked closely with product markets to define the go-to-market strategy.
- Defined with the engineering manager a strategy to develop a new web hosting solution to replace the legacy one.
Project History
SMB Acquisition Flow
Developed the experience of SMB companies' sign-up and onboarding at Gympass for seven countries.
Booking APIs
Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.
Marketplace for Fitness Facilities
Built the marketplace from scratch and started to operate it in just three months.
Innovative Location Analytics Product
Led the product discovery process and development of the MVP to test the product-market fit of an innovative location analytics and data intelligence product to address the lead generation needs of the fast-moving consumer goods (FMCG) industry.
SSL Certificate
Launched a new SSL certificate product by leading the development of the team's initiatives and working closely with product markets to define the go-to-market strategy.
Education
Bachelor's Degree in Computer Science
Federal University of Pernambuco - Recife, Brazil
Certifications
Product Management Course
Gibson Biddle—Product Strategy
Course in Management 3.0
Adaptworks
Certified Professional for Requirements Engineering (CPRE-FL)
IREB GmbH
Product Design Course
Silicon Valley Product Group (SVPG)
Product Design Course
Cooper Professional Education
Product Management Course
Silicon Valley Product Group (SVPG)
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